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Zendaya’s collaboration with Boohoo showed that plus-sizes were important, with her items in sizes 12-22 as some of the firsts to sell out. Plus-size is a huge market (no pun intended), but big chain retailers still refuse to tap into it. "You just want to do it fast and cheap." When will we finally let big girls dress on-trend? "If you’re a fast fashion, cheap and deep company like Forever 21, you don’t invest in like kind of thing because you don’t really care about quality or staying power," Carson said. "They don’t take the time to think about how women’s bodies are different."Ĭarson said research on plus-size women is virtually non-existent - and when companies do get customer feedback on larger garments, like adding shorts underneath dresses to avoid chafing and cups to the bodice, they don't give a fuck. "A lot of companies make a huge mistake where they take the same size small pattern and then just make it bigger for the plus-size customers, and that’s why the fit in plus-size sucks so often," Carson explained. How hard can it be to re-proportion the same garments into larger sizes? Do mega-retailers not want money or what? Big companies just don't care, and it's bullshitīabe spoke to Sarah Carson, the founder and CEO of Leota, an all-inclusive fashion brand that specializes in creating the same styles for all sizes. This means bigger girls are completely cut out of the fashion loop unless they have the money to get something custom…which no one our age does. And "flattering" tones like black, navy, and dark grey. Straight-sized clothes are typically bright, colorful and trendy with playful cuts, body-hugging fits and cool fabrics. However, despite my feelings over the fashion category, there are still clothes in the straight-size collections that blow my big girl wear out of the water. But shit, I wouldn't have a clue where to shop for my thighs and size, so it is helpful. There's still an ongoing debate about the word "plus-size" which thick models like Ashley Graham and Jordyn Woods have opted out of using in reference to their bodies. Both departments typically have completely different collections for each– it's as if being plus-size disqualifies your womanhood. "Women" is its own section, while and "Plus & Curve" is an entirely different category. I'm the only one perceptive enough to notice this (clearly), but on many online retail sites, women are divided.
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There's still major segregation between plus- and straight-size That's yesterday's news - now it's 2018, and we demand respect in the gym, on the runway and especially in the fitting room.